July 2011
Beginner to intermediate
384 pages
6h 55m
Spanish
Overview
La utilización de las redes sociales para comunicar es básica. Se acabó la venta de productos de forma unidireccional. El marketing del siglo XXI apuesta por la comunicación directa con los consumidores y el uso de las emociones para conectar con los usuarios y clientes. Pepe Tomé nos cuenta cómo está cambiando el mercado para obtener una respuesta de éste, y nos guía en la utilización de la publicidad y las redes sociales, así como en la evaluación de sus resultados.
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