February 2016
Beginner to intermediate
291 pages
4h 26m
Spanish
Content preview from El poder en la empresa
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7. Racionalidad limitada y sesgada
Del análisis de las afirmaciones de estos pensadores que, por otra parte, han sido claramente influyentes en estudios posteriores sobre gobierno y dirección general de las empresas, se deducen puntos como los siguientes:
- En la empresa resulta imposible, o al menos muy difícil, formular una estrategia económica «pura» por la razón de que quienes la formulan la «contaminan».
- El comportamiento de estas personas, que gobiernan y dirigen la empresa, intenta ser racional en lo económico (intented rational behavior) pero es una racionalidad limitada (but only limitedly)33.
- La racionalidad de las personas está influida por sus apetitos, aspiraciones, deseos, inclinaciones34, valores35 y preferencias personales.
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