Chapter 1. Our Emotional Relationship with Technology
TAKE A MOMENT TO imagine what your home will look like in 10 years. Maybe you imagine living in that house. You know the one. It’s a pristine space—all curved lines and smooth, white surfaces. Objects are minimally designed with intelligence embedded deep within, or maybe with a projected layer of augmented reality. You might imagine wandering from one behaviorally and emotionally optimized choice to the next, occasionally enlisting the help of a chatbot here or a robot companion there. Or maybe you don’t have to imagine.
In 2015, Target launched Open House in San Francisco. Part retail space and part lab, the project uses interactive storytelling as a way to help people picture the smart home of the future. Open House, designed by Local Projects, is arranged like a 3,500-square-foot home that just happens to be filled with internet-connected everything. The products are present day, from a kitchen with smart coffee pots to a bedroom with a Withings smart baby monitor to a living room outfitted with Sonos speakers and a Nest thermostat. With transparent walls lit by Philips Hue lighting and sensors that detect your presence, the house pops up conversation bubbles above each product.
Figure 1-1. Clearly, the quintessential home of the future (source: Target)
Beyond crafting a tangible future for purchase, Open House reveals ...
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