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Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions, Second Edition by C. A. Preston

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DEDICATION

This book is dedicated to the late Leonard H. Hoyle, whose insights and enthusiasm provided the inspiration behind this work, and whose instinct for the inherent practicality behind event marketing activities was so ably demonstrated in the first edition. Leonard will be greatly missed by his associates in the events industry, and we honor his memory.

I would also like to dedicate this book to my young son, Ben, for whom everything is an event.

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