Exponential Transformation

Massive Transformative Purpose

Next-generation organizations are not simply focused on delivering products or services for profit, but also have an underlying purpose to positively impact the world. In fact, the greatest business opportunities today can be found in seeking ways to solve the greatest global grand challenges.

The Massive Transformative Purpose (MTP) reflects an organization's aspiration—the core purpose of its existence. It describes the change in the world that you want to achieve while recognizing that it will not be accomplished in the short term. An MTP is something that inspires action, expresses your passions, and creates an emotional connection that drives you and others toward meaningful, positive change.

The MTP is a means of “going higher”—beyond traditional vision statements, which are specific to an organization, or mission statements, which describe how an organization expects to achieve its goals. Instead, your MTP articulates a purpose that you are striving to achieve.

The MTP is meant to be a North Star for the organization, providing direction when key choices are required. With increasingly autonomous and distributed workforces, it provides a frame of reference for keeping activities focused. Since an MTP does not address how the purpose will be achieved, it allows the organization to modify its approach—and even pivot—over time.

Significantly, the MTP is also the foundation upon which many of the ExO attributes are built. Any organization that ...