Foreword
Change has never been as intense and fast as it today. Through rapid advances in exponential technologies such as artificial intelligence, 3D printing, synthetic biology, and nanotechnology, we are dematerializing, demonetizing, and democratizing energy, food, healthcare, and education to the point where each will soon be accessible to every man, woman, and child anywhere at near-zero cost. The concept is called abundance, and its ultimate impact on society cannot be underestimated.
The speed at which these changes are now happening is hard to fathom, yet we see the effects all around us as traditional companies falter and fail, replaced by a new and nimble generation of businesses. “Life Comes at You Fast,” as the saying goes, and technology is making fast even faster. We need new rules in order to adapt, and that's never been so true for business.
Technology is that force that takes things that were once scarce and makes them abundant. What will you do with the abundance being unlocked by emerging technologies? How will you handle the disruption to all of the usual norms in your industry as scarce resources become abundant?
A new breed of company has emerged that knows exactly how to respond. Exponential Organizations (ExOs)—so named for their ability to grow 10 times (10x) as fast as established organizational structures—are not just built to survive the impact of accelerating technologies, they thrive because of them. ExOs succeed by harnessing and managing what ...