Who’s your competitor? When was the last time you asked yourself that question? Perhaps you currently invest in the latest business research to establish who your competition is and how well you stack up.
As an ambitious individual you may take a look at your colleagues and work out whose abilities match or outweigh yours. Or maybe you haven’t really thought about it at all lately.
To be honest it doesn’t really matter whether you know or not because the real answer is …
Everyone!
Yes, we live in a world where we truly are in competition with everyone else. And how do I know?
Because as a consumer I don’t compare like with like any more. ...
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