Book description
Freemium Economics presents a practical, instructive approach to successfully implementing the freemium model into your software products by building analytics into product design from the earliest stages of development.
Your freemium product generates vast volumes of data, but using that data to maximize conversion, boost retention, and deliver revenue can be challenging if you don't fully understand the impact that small changes can have on revenue. In this book, author Eric Seufert provides clear guidelines for using data and analytics through all stages of development to optimize your implementation of the freemium model. Freemium Economics de-mystifies the freemium model through an exploration of its core, data-oriented tenets, so that you can apply it methodically rather than hoping that conversion and revenue will naturally follow product launch.
- Learn how to apply data science and big data principles in freemium product design and development to maximize conversion, boost retention, and deliver revenue
- Gain a broad introduction to the conceptual economic pillars of freemium and a complete understanding of the unique approaches needed to acquire users and convert them from free to paying customers
- Get practical tips and analytical guidance to successfully implement the freemium model
- Understand the metrics and infrastructure required to measure the success of a freemium product and improve it post-launch
- Includes a detailed explanation of the lifetime customer value (LCV) calculation and step-by-step instructions for implementing key performance indicators in a simple, universally-accessible tool like Excel
Table of contents
- Cover image
- Title page
- Table of Contents
- Copyright
- Dedication
- In praise of Freemium Economics: Leveraging Analytics and User Segmentation to Drive Revenue
- Acknowledgments
- Author Biography
- Introduction
- Chapter 1. The Freemium Business Model
- Chapter 2. Analytics and Freemium Products
- Chapter 3. Quantitative Methods for Product Management
- Chapter 4. Freemium Metrics
- Chapter 5. Lifetime Customer Value
- Chapter 6. Freemium Monetization
- Chapter 7. Virality
- Chapter 8. Growth
- References
- Index
Product information
- Title: Freemium Economics
- Author(s):
- Release date: December 2013
- Publisher(s): Morgan Kaufmann
- ISBN: 9780124166981
You might also like
book
China 88: The Real China and How to Deal with It
China 88 serves as a quick, handy guide for newcomers to China -- with a particular …
book
Simply Brilliant
What if you could brainstorm innovative solutions to your company’s challenges? What if you could dream …
book
Connectable: How Leaders Can Move Teams From Isolated to All In
Connect your workforce, improve engagement, and drive productivity to undreamed-of levels Feelings of loneliness among employees …
book
Digital Brand Romance
In Digital Brand Romance, you will learn the proprietary six-step ADORE Process that has helped brands …