Chapter 7 Leading the Transformation
This book is all about becoming future ready. Future-ready firms are adaptable and able to succeed in almost any environment, and they outperform competitors on both growth and margin. Top performance comes from following one or more of the four pathways and building ten future-ready capabilities—which you have encountered in the cases, and we will summarize in this chapter. Plus, future-ready firms will have accumulated all three types of value along the way—value from customers, value from operations, and value from ecosystems. In this final chapter, we focus on the role of leadership in making the firm future ready. Leaders have to set the purpose, communicate the message, and give all the stakeholders—employees, ...
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