Where Do Ideas Come From?Constraints and CreativityBrainstormingBrainstorming Best PracticesAlternative MethodsList CreationIdea CardsMind MapStream of ConsciousnessElectronic Arts Preproduction WorkshopShout It OutCut It UpSurrealist GamesResearchEditing and RefiningAligned with GoalsTechnical FeasibilityMarket OpportunityArtistic ConsiderationsBusiness/Cost RestrictionsA Conversation with Will WrightTurning Ideas into a GameFocus on the Formal ElementsWriting a TreatmentLoglineKey ArtPractice, Practice, PracticeFeature DesignFeature StoryboardsGetting the Most out of Focus GroupsExperimental GameplayIdeas vs. DesignsConclusionDesigner Perspective: Josh HolmesFurther ReadingEnd Notes