Defining the need
Too often procurement professionals first get involved in the procurement when a requisition shows up in their in-basket. An intelligent client must engage procurement professionals at the very beginning when end users first begin to contemplate their needs.
The procurement professional needs to understand how the goods (or services) will be used. The PP should ask challenging questions to ferret out where end users have developed prejudices. Such prejudices come from exposure to marketeers’ sales pitches: ‘What you need, Sir, is our new Model XJ99.’ If a potential customer or end user knows no better, they are often quick to agree.
The other great end-user prejudice is, ‘I want the same thing I have always used; the good ...
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