Graph Theory for Computer Science

17Digital Payment Satisfaction Analysis Using Graph-Based Factor Analysis Technique

R. Velmurugan* and Reeba, O.B.

Department of Commerce, Karpagam Academy of Higher Education, Coimbatore, Tamil Nadu, India

Abstract

With the introduction of smart phones, technology has played an increasingly important role in this, changing the way that we transact in daily life and making life easier by allowing all payments and transactions to be completed online. This created the path for a platform known as “digital payment” to arise. The goal of the current study is to evaluate Kerala’s Arts and Science College Faculty Satisfaction toward digital payments. The result of study discloses that customer satisfaction increased by rewards and privacy features, transaction fees, the ability to track money, transaction limits, and security features offered on digital payments.

Keywords: Digital payments, customer, banks, faculty, satisfaction

17.1 Introduction

In India, the banking sector has contributed to more economic growth and expansion. It ranks as the second-largest technology-based sector and generates more income for the country. The expansion of banking services due to new services and technical advancements has an impact on deposit mobilization and loan disbursement. The Reserve Bank of India (RBI) has established additional committees to uniformly supervise banking activity and to implement digital payment solutions. Through the banking services in India, the use of digital payment ...