Graphic Design, Translated

Job:01579 Title: Graphic Design Translated (Rockport)

Page:13

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Job:01579 Title: Graphic Design Translated (Rockport)

Page:13

Text

to another designer, appear too safe—

even boring. And the client may have a

different understanding altogether. In such

cases the descriptions are intended not

to be the “fi nal word,” but rather points of

departure—common ground from which

conversations might begin.

These days, such conversations—

among designers, but also beyond the

graphic design community—occur

with ever-increasing frequency and span

borders both real and virtual. ...