Graphic Designer's Essential Reference

Introduction

THE DESIGNER ASCHEF

I have often compared graphic designers and the work they do—building or composing visual stimuli and organizing this material into clear and dynamic structures—to architects, and to the efforts of musical conductors. A designer gives form to ideas by inventing images through painting and drawing, choosing and manipulating photography, selecting colors, formatting type into geometric structures, spaces, rhythms, layers—much the way the latter artistic practitioners do with their respective media. But in design, ...