Contents
Part I – The Growth Agenda: The Changing Dynamics of Innovation
1 – Why Growth? The Economist's Perspective
2 – Alternative Strategic Approaches to Growth
Part II – The Growth Champions
5 – Nestlé and PepsiCo – Changing food and drink for the better
6 – Audi and Samsung Electronics – Design as the growth driver
7 – Reckitt Benckiser and Procter & Gamble – Making the most of insight
8 – Starwood Hotels and Inditex – Delivering a unique customer experience
9 – Amazon and Google – Expertly using data to get ever closer to customers
10 – Narayana Hrudayalaya and Novo Nordisk – Reinventing healthcare
11 – Rolls-Royce and ARM – Technology partnerships for growth
12 – BASF and Shell – Growth in a resource-constrained world
13 – Tata and Bharti – Leapfrogging from India
14 – LEGO and Apple – Bringing magic to the everyday
Part III – The Growth Challenge: Lessons for the Future
18 – The Growth Agenda – The Essential Implications
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