15.1. Overview15.2. The Office: Home-Based Versus Bricks-and-Mortar15.3. Creating a Successful Business Plan15.4. Start-Up Costs, Capitalization, and Setting a Budget15.5. Creating a Corporate Image15.6. Track and Identify Sources for Leads15.7. The Importance of Selling Yourself15.8. Business Form, Licenses, Permits, and Insurance15.9. Taxes, Strategies, and Incentives15.10. The Internet and Internet Marketing