ONE The Hardball Manifesto
The winners in business have always played hardball. When companies play hardball it means they use every legitimate resource and strategy available to them to gain advantage over their competitors. When they achieve competitive advantage they attract more customers, gain market share, boost profits, reward their employees, and weaken their competitors’ positions. They then reinvest their gains in their businesses to improve product quality, expand their offerings, and improve their processes, to further strengthen their competitive advantage. When they can continue this virtuous cycle of activity for a prolonged period, they can transform their competitive advantage into a position even more powerful and desirable—they ...
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