Guide to Better Business Writing

2nd Edition

Does writing for an audience of senior managers or key stakeholders get your heart pounding–in a bad way? Do you stare at your blank computer screen for several painful minutes, type a few words, delete them, type a few more, delete again, and then go refill your coffee? When you send e-mails to colleagues, do your messages disappear into a void, never to be read, let alone answered? Do your proposals fail to grab clients’ attention and win jobs?

Many of us fumble for the right words and tone when we write, even if we’re confident and articulate when we speak. But it doesn’t have to be that way. Writing clearly and persuasively requires neither magic nor luck. And it’s not a genetic gift. It’s a skill, ...

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