How to Write E-mails People Will Read
by David Silverman
- Announce what it’s about. The subject line is the only thing you’re sure recipients will read. “Re: re: re:” is not helpful. Neither is “Project Update.” Be specific and clear, as in “Revised Contract for Your Review” or “Off-Site Brainstorming Notes.”
- Stay on topic. The best e-mails say one thing and say it clearly. One-subject e-mails also make it easier for recipients to file messages once they’ve taken action, something anyone who uses Outlook to manage tasks appreciates.
- Provide context. Do your readers know that your company will lose $37 million if a shipment of hamburger buns doesn’t make it to Iowa? If you’re not sure, remind them.
- Focus on the strongest argument. Should those ...