June 2015
Beginner
176 pages
2h 27m
English
Content preview from HBR Guide to Building Your Business Case (HBR Guide Series)
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Contents
Success is enabling a wise decision.
1. Know the Basics of Making a Case
You’re telling a story about how to meet a business need.
2. Learn How Your Company Evaluates Cases
Seek counsel from those who know what will fly.
Section 2: GET TO KNOW YOUR AUDIENCE
3. Figure Out Who’s Calling the Shots
Who really has the authority to give your project the green light?
4. Understand Your Audience’s Objectives
Find out what your stakeholders care about.
What pain are you trying to alleviate? What opportunity are you pursuing?
6. Build a Cross-Functional Team
You need multiple perspectives to find the right solution.
The tough part ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.