June 2015
Beginner
176 pages
2h 27m
English
Editor’s note: Though giving a TED Talk to a large, diverse audience is different from presenting a business case to the handful of stakeholders who will assess your project’s value, this article provides helpful tips on crafting and delivering your message.
A little more than a year ago, on a trip to Nairobi, Kenya, some colleagues and I met a 12-year-old Masai boy named Richard Turere, who told us a fascinating story. His family raises livestock on the edge of a vast national park, and one of the biggest challenges is protecting the animals from lions—especially at night. Richard had noticed that placing lamps in a field didn’t deter lion attacks, but when he walked the field with ...
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