June 2015
Beginner
176 pages
2h 27m
English
Content preview from HBR Guide to Building Your Business Case (HBR Guide Series)Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,







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Index
alternative options and solutions, 37–41, 100
assumptions, checking, 80, 84. See also risks
audience
decision makers, 8, 13–15, 17, 20–21, 105–117
See also stakeholders
benchmarking, 59. See also uncertainty, managing
beneficiaries
cross-functional teams and, 33, 34
definition of, 139
identifying, 4
involving in discussion, 100
See also stakeholders; cross-functional teams
benefits
intangible, 55
productivity savings, 53, 54–55
revenue, 53–54
tracking, 58–59
types of, 53–55
brainstorming options (or alternatives), 37–41
break-even analysis, 63, 64–66, 139. See also ROI
business case
accounting for risks in, 79–84
basics of making, 3–6
competition and, 95–96
decisions ...
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