June 2015
Beginner
176 pages
2h 27m
English
Content preview from HBR Guide to Building Your Business Case (HBR Guide Series)Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Chapter 1
Know the Basics of Making a Case
No matter where you work or what type of idea you’re pitching, you should follow the same basic process for any business case you develop. I’ll briefly outline it here to give you a sense of the whole before delving into the individual steps in later chapters.
Here, in section 1, “Prepare,” you learn how to put yourself in the right frame of mind. Don’t even think about constructing a logical argument yet or wrestling with the numbers—it’s much too soon for that level of detail. Instead, imagine you’re telling a story.
The story starts, as all good ones do, with a problem. This is the business need you’re trying to solve. For example: Are customers complaining about a particular product feature? Is finance ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.