What You’ll Learn
The vast amounts of data that companies accumulate today can help you understand the past, make predictions about the future, and guide your decision making. But how do you use all this data effectively? How do you assess whether your findings are accurate or significant? How do you distinguish between causation and correlation? And how do you present your results in a way that will persuade others?
Understanding data analytics is an essential skill for every manager. It’s no longer enough to hand this responsibility off to data experts. To be able to rely on the evidence your analysts give you, you need to know where it comes from and how it was generated—and what it can and can’t teach you.
Using quantitative analysis as part ...
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