March 2018
Beginner
256 pages
3h 56m
English
Content preview from HBR Guide to Data Analytics Basics for Managers (HBR Guide Series)Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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CHAPTER 6
Know the Difference Between Your Data and Your Metrics
by Jeff Bladt and Bob Filbin
How many views make a YouTube video a success? How about 1.5 million? That’s how many views a video posted in 2011 by our organization, DoSomething.org, received. It featured some well-known YouTube celebrities, who asked young people to donate their used sports equipment to youth in need. It was twice as popular as any video DoSomething.org had posted to date. Success! Then came the data report: only eight viewers had signed up to donate equipment, and no one actually donated.
Zero donations from 1.5 million views. Suddenly, it was clear that for DoSomething.org, views did not equal success. In terms of donations, the video was a complete failure.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.