March 2018
Beginner
256 pages
3h 56m
English
A/B testing, 59–70
blocking in, 62
defined, 60
example of, 65–67
interpretation of results, 63–64
mistakes in, 68–69
multivariate, 62–63
origin of, 60
overview of, 60–63
real-time optimization, 68
retesting, 69
sequential, 62
uses of, 64–65
Albert (artificial intelligence algorithm), 114–117
analytical models, 15, 22–23, 43, 84–85, 161, 198. See also data models
analytics-based decision making. See data-driven decisions
Anderson, Chris, 103
annual rate of return (ARR), 145, 147–148
artificial intelligence (AI), 114–117, 149–150. See also machine learning
assumptions
confirming, through visualizations, 179
in predictive analytics, 84–86
asymmetrical loss function, 105
attributes versus benefits, in marketing, 152–153
audience
data presentations ...