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HBR Guide to Data Analytics Basics for Managers (HBR Guide Series)
book

HBR Guide to Data Analytics Basics for Managers (HBR Guide Series)

by Harvard Business Review
March 2018
Beginner content levelBeginner
256 pages
3h 56m
English
Harvard Business Review Press
Content preview from HBR Guide to Data Analytics Basics for Managers (HBR Guide Series)

CHAPTER 19

How to Make Charts That Pop and Persuade

by Nancy Duarte

Displaying data can be a tricky proposition, because different rules apply in different contexts. A sales director presenting financial projections to a group of field representatives wouldn’t visualize her data the same way that a design consultant would in a written proposal to a potential client.

So how do you make the right choices for your situation? Before displaying your data, ask yourself these five questions:

1. Am I Presenting or Circulating My Data?

Context plays a huge role in how best to render data. When delivering a presentation, show the conclusions you’ve drawn, not all the details that led you to those conclusions. Because your slides will be up for only a few ...

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Publisher Resources

ISBN: 9781633694293