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HBR Guide to Data Analytics Basics for Managers (HBR Guide Series)
book

HBR Guide to Data Analytics Basics for Managers (HBR Guide Series)

by Harvard Business Review
March 2018
Beginner content levelBeginner
256 pages
3h 56m
English
Harvard Business Review Press
Content preview from HBR Guide to Data Analytics Basics for Managers (HBR Guide Series)

Introduction

Data is coming into companies at remarkable speed and volume. From small, manageable data sets to big data that is recorded every time a consumer buys a product or likes a social media post, this information offers a range of opportunities to managers.

Data allows you to make better predictions about the future—whether a new retail location is likely to succeed, for example, or what a reasonable budget for the next fiscal year might look like. It helps you identify the causes of certain events—a failed advertising campaign, a bad quarter, or even poor employee performance—so you can adjust course if necessary. It allows you to isolate variables so that you can identify your customers’ wants or needs or assess the chances an initiative ...

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Publisher Resources

ISBN: 9781633694293