CHAPTER 28

IDEO’s Engagement Formula

by Duane Bray

This volume covers a lot of great research on and advice about how to motivate people to do their best work. With so many possible mechanisms, how do you choose the right ones and piece them together to create a true culture of engagement? This chapter brings the focus in to one company—IDEO—and to the particular recipe that’s worked for us. This engagement formula has been key to our success and our reputation as an innovation leader. It’s part of the DNA of our company, there from the start and still present in everything we do.

IDEO’s origin story sometimes sounds like a myth or a fable, but it’s actually true. David Kelley founded the company with a simple goal: to create a workplace made ...

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