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HBR Guide to Motivating People (HBR Guide Series)
book

HBR Guide to Motivating People (HBR Guide Series)

by Harvard Business Review
May 2019
Intermediate to advanced content levelIntermediate to advanced
272 pages
4h 10m
English
Harvard Business Review Press
Content preview from HBR Guide to Motivating People (HBR Guide Series)

CHAPTER 28

IDEO’s Engagement Formula

by Duane Bray

This volume covers a lot of great research on and advice about how to motivate people to do their best work. With so many possible mechanisms, how do you choose the right ones and piece them together to create a true culture of engagement? This chapter brings the focus in to one company—IDEO—and to the particular recipe that’s worked for us. This engagement formula has been key to our success and our reputation as an innovation leader. It’s part of the DNA of our company, there from the start and still present in everything we do.

IDEO’s origin story sometimes sounds like a myth or a fable, but it’s actually true. David Kelley founded the company with a simple goal: to create a workplace made ...

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Publisher Resources

ISBN: 9781633696778