HBR's 10 Must Reads on Business Model Innovation (with featured article "Reinventing Your Business Model" by Mark W. Johnson, Clayton M. Christensen, and Henning Kagermann)
by Harvard Business Review, Clayton M. Christensen, Mark W. Johnson, Rita Gunther McGrath, Steve Blank
About the Contributors
ELIZABETH J. ALTMAN is an assistant professor of strategic management at the Manning School of Business at the University of Massachusetts Lowell and a visiting scholar at Harvard Business School. She was formerly a vice president of strategy and business development at Motorola. Follow her on Twitter @lizaltman.
STEVE BLANK is a consulting associate professor at Stanford University and a lecturer and National Science Foundation principal investigator at the University of California at Berkeley and Columbia University. He has participated in eight high-tech start-ups as either a cofounder or an early employee.
DAVID J. BRYCE is an associate professor of strategy at Brigham Young University’s Marriott School of Management ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access