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HBR's 10 Must Reads on Business Model Innovation (with featured article "Reinventing Your Business Model" by Mark W. Johnson, Clayton M. Christensen, and Henning Kagermann)
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HBR's 10 Must Reads on Business Model Innovation (with featured article "Reinventing Your Business Model" by Mark W. Johnson, Clayton M. Christensen, and Henning Kagermann)

by Harvard Business Review, Clayton M. Christensen, Mark W. Johnson, Rita Gunther McGrath, Steve Blank
June 2019
Intermediate to advanced content levelIntermediate to advanced
176 pages
3h 55m
English
Harvard Business Review Press
Audiobook available
Content preview from HBR's 10 Must Reads on Business Model Innovation (with featured article "Reinventing Your Business Model" by Mark W. Johnson, Clayton M. Christensen, and Henning Kagermann)

Pipelines, Platforms, and the New Rules of Strategy

by Marshall W. Van Alstyne, Geoffrey G. Parker, and Sangeet Paul Choudary

BACK IN 2007 the five major mobile-phone manufacturers—Nokia, Samsung, Motorola, Sony Ericsson, and LG—collectively controlled 90% of the industry’s global profits. That year, Apple’s iPhone burst onto the scene and began gobbling up market share.

By 2015 the iPhone singlehandedly generated 92% of global profits, while all but one of the former incumbents made no profit at all.

How can we explain the iPhone’s rapid domination of its industry? And how can we explain its competitors’ free fall? Nokia and the others had classic strategic advantages that should have protected them: strong product differentiation, trusted ...

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Publisher Resources

ISBN: 9781633696884