book
HBR's 10 Must Reads on Business Model Innovation (with featured article "Reinventing Your Business Model" by Mark W. Johnson, Clayton M. Christensen, and Henning Kagermann)
by Harvard Business Review, Clayton M. Christensen, Mark W. Johnson, Rita Gunther McGrath, Steve Blank
June 2019
Intermediate to advanced
176 pages
3h 55m
English
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Contents
by Joan Magretta
Reinventing Your Business Model
by Mark W. Johnson, Clayton M. Christensen, and Henning Kagermann
When Your Business Model Is in Trouble
An interview with Rita Gunther McGrath by Sarah Cliffe
Four Paths to Business Model Innovation
by Karan Girotra and Serguei Netessine
The Transformative Business Model
by Stelios Kavadias, Kostas Ladas, and Christoph Loch
by David J. Bryce, Jeffrey H. Dyer, and Nile W. Hatch
Why the Lean Start-Up Changes Everything
by Steve Blank
Finding the Platform in Your Product
by Andrei Hagiu and Elizabeth J. Altman
Pipelines, Platforms, and the New Rules of Strategy
by Marshall W. Van Alstyne, Geoffrey G. Parker, and ...
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