HBR's 10 Must Reads on Leading Digital Transformation, Updated and Expanded (featuring "Discovery-Driven Digital Transformation" by Rita McGrath and Ryan McManus)
by Harvard Business Review, Satya Nadella, Rita McGrath, Marco Iansiti, Tsedal Neeley
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Discovery-Driven Digital Transformation
by Rita McGrath and Ryan McManus
What’s your digital strategy? That simple question often throws the CEOs of traditional companies into a panic. They believe that digital technologies and business models pose an existential threat to their way of doing business—and of course they’re right. But the pressure they feel often leads them to make big bet-the-farm moves—and that’s usually wrong.
Veon, a large multinational provider of telecommunications services, is a case in point. Its new digital platform, introduced in 2017, was a huge project, involving 100 staff members in Amsterdam and another hundred or so in its London office. The idea was to create a mobile app that would offer users rich localized ...
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