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HBR's 10 Must Reads on Leading Digital Transformation, Updated and Expanded (featuring "Discovery-Driven Digital Transformation" by Rita McGrath and Ryan McManus)
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HBR's 10 Must Reads on Leading Digital Transformation, Updated and Expanded (featuring "Discovery-Driven Digital Transformation" by Rita McGrath and Ryan McManus)

by Harvard Business Review, Satya Nadella, Rita McGrath, Marco Iansiti, Tsedal Neeley
March 2026
Intermediate to advanced
224 pages
4h 15m
English
Harvard Business Review Press
Content preview from HBR's 10 Must Reads on Leading Digital Transformation, Updated and Expanded (featuring "Discovery-Driven Digital Transformation" by Rita McGrath and Ryan McManus)

9

Want Your Company to Get Better at Experimentation?

by Iavor Bojinov, David Holtz, Ramesh Johari, Sven Schmit, and Martin Tingley

For years online experimentation has fueled the innovations of leading tech companies such as Amazon, Alphabet, Meta, Microsoft, and Netflix, enabling them to rapidly test and refine new ideas, optimize product features, personalize user experiences, and maintain a competitive edge. Owing to the widespread availability and lower cost of experimentation tools today, most organizations—even those outside the technology sector—conduct online experiments.

However, many companies use online experimentation for just a handful of carefully selected projects. That’s because their data scientists are the only ones who can ...

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Publisher Resources

ISBN: 9798892792936