HBR's 10 Must Reads on Leading Digital Transformation, Updated and Expanded (featuring "Discovery-Driven Digital Transformation" by Rita McGrath and Ryan McManus)
by Harvard Business Review, Satya Nadella, Rita McGrath, Marco Iansiti, Tsedal Neeley
4
Digital Doesn’t Have to Be Disruptive
by Nathan Furr and Andrew Shipilov
Near the end of a long lunch overlooking tranquil Lake Geneva, a senior vice president at a leading global company confessed to us: “We have a dozen committees on digital transformation; we have digital transformation initiatives; we are going full steam on digital transformation … but no one can explain to me what it actually means.”
At a very basic level, the answer is simple: The much-used term simply means adapting an organization’s strategy and structure to capture opportunities enabled by digital technology. This is not a new challenge—after all, computers and software have been around for decades and have brought changes both to products and services and to how ...
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