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HBR's 10 Must Reads on Leading Digital Transformation, Updated and Expanded (featuring "Discovery-Driven Digital Transformation" by Rita McGrath and Ryan McManus)
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HBR's 10 Must Reads on Leading Digital Transformation, Updated and Expanded (featuring "Discovery-Driven Digital Transformation" by Rita McGrath and Ryan McManus)

by Harvard Business Review, Satya Nadella, Rita McGrath, Marco Iansiti, Tsedal Neeley
March 2026
Intermediate to advanced
224 pages
4h 15m
English
Harvard Business Review Press
Content preview from HBR's 10 Must Reads on Leading Digital Transformation, Updated and Expanded (featuring "Discovery-Driven Digital Transformation" by Rita McGrath and Ryan McManus)

8

The Age of Continuous Connection

by Nicolaj Siggelkow and Christian Terwiesch

A seismic shift is under way. Thanks to new technologies that enable frequent, low-friction, customized digital interactions, companies today are building much deeper ties with customers than ever before. Instead of waiting for customers to come to them, firms are addressing customers’ needs the moment they arise—and sometimes even earlier. It’s a win-win: Through what we call connected strategies, customers get a dramatically improved experience, and companies boost operational efficiencies and lower costs.

Consider the MagicBands that Disney World issues all its guests. These small wristbands, which incorporate radio-frequency-identification technology, allow ...

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Publisher Resources

ISBN: 9798892792936