February 2016
Beginner to intermediate
448 pages
11h 26m
English
Content preview from Hey, Whipple, Squeeze This
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
About the Author
Luke Sullivan is a veteran copywriter with 33 years of experience in the business at some of America's most elite agencies, The Martin Agency, GSD&M, and Fallon. He has more than 20 medals to his credit in the prestigious One Show (the Oscars of the ad business), and was included in Business Insider's list of “15 Most Important Marketing Strategy Thinkers.” He is currently a professor of advertising at the Savannah College of Art & Design.
Edward Boches was a partner and chief creative officer at Boston-based Mullen for 31 award-winning years. During his tenure as its chief innovation officer, Fast Company magazine named Mullen as one of the most innovative marketing firms in America. One of the industry's earliest advocates of digital technology and social media, Boches is now a recognized expert and professor of advertising at Boston University's College of Communication.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.