Figure 13.1Someone was having fun advertising the new media through the old.
13Social Media Is the New Creative PlaygroundIt Seems Like a Free-For-All, But There Are Some Basic Guidelines
Social media is our global virtual coffee shop and, like any coffee shop, there's a new one opening every eight minutes. Among the many platforms out there (as of this writing) are Facebook, Twitter, YouTube, Instagram, Snapchat, Periscope, Pinterest, Vine, Google+, Flickr, LinkedIn, Tumblr, and the 200 million or so blogs (the best two of which, according to some—us—are heywhipple.com and Creativity Unbound).
This is the new media landscape (Figure 13.2). It's undoubtedly changed since this writing, but you get the idea. Our customers aren't flipping through magazines. They're not sitting back listening to the radio. And if they are watching TV, chances are they have a second screen open on their smartphone or tablet. This is the social Web.
Figure 13.2This is where your client's customers are hanging out. Open your own account on each platform and study how they work.
The first stage of the Internet had been relatively passive. Early Web pages were static. Visitors could basically look and read and maybe leave a comment. But Web 2.0 made it possible for users to share, interact, and collaborate ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month, and much more.
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
