February 2016
Beginner to intermediate
448 pages
11h 26m
English
Content preview from Hey, Whipple, Squeeze This
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Index
- Abbott, David
- Abbott Mead Vickers
- ABC
- “About Me” section
- Absolutes
- Account services
- Adam&eve DDB
- Adams, James
- Adcult USA (Twitchell)
- Adidas
- Adjectives
- Adland
- Ads/advertising. See also Campaigns
- addressing specific needs
- agencies (see Agencies)
- boring
- campaigns that changed definition of
- cereal
- competitors’
- defending
- defined
- digital (see Digital advertising)
- education for
- execution
- experiential
- good ones for student book
- history of
- killed
- making ads more interesting
- mobile (see Mobile advertising)
- native
- negative
- 1950s
- outdoor (see Outdoor ads)
- power of
- project phases
- radio (see Radio advertising)
- reasons for customers to reevaluate
- strategies for thinking about in a new way
- style vs. substance
- television (see Television advertising)
- traditional
- unpaid
- word-of-mouth
- writing
- Advertising: Concept and Copy (Felton)
- Advertising Concept Book, The (Barry)
- Agencies
- careers for creative people
- in-house
- quality of
- top
- Ahern, Brian
- Aiga.org
- Airlines
- Airstream trailers
- Aitchinson, Jim
- AKQA
- Alcohol
- Alka-Seltzer
- Allen, Aaron
- Allstate Insurance
- Ally, Carl
- Altoids
- Alzheimer's Association
- Amazon
- American Advertising Federation
- American Express
- American Floral Marketing Council
- American Greetings
- Ammirati & Puris
- Analytics
- Anderson, Ron
- Anger
- Anselmo, Frank
- Anthony, Scott
- Anxiety
- APIs
- Apple
- Apple Developer Program,
- Apple TV
- Application protocol interfaces (APIs)
- Apps
- Arauz, Mike
- Arcade Fire
- Archetypes
- Arrogance
- Art and Science of Creativity (Kneller)
- ArtCenter
- Art Center College ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.