March 2014
Beginner
336 pages
6h 22m
English
Content preview from How I Did It: Lessons from the Front Lines of Business
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Duke Energy’s CEO on Learning to Work with Green Activists
by James E. Rogers
James E. Rogers is the chairman, president, and CEO of Duke Energy.
The Idea
When James Rogers became CEO at then-ailing PSI (now Duke Energy), he was determined to listen to all its stakeholders. But environmentalists posed a particular challenge: The green movement had long viewed the energy industry with skepticism.
“How can you advocate for a low-carbon future when your company is among the largest emitters of carbon dioxide in the United States?”
I’m asked this question a lot. It reminds me of a time about two decades ago, when I was 42 and in my second year as a CEO, trying to lead a utility back from the brink of bankruptcy. The effects of acid rain from burning ...
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