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How Nesting Changes Platform Strategy
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How Nesting Changes Platform Strategy

by Elizabeth J. Altman, Mary Tripsas, Tommaso Buganza, Daniel Trabucchi
December 2025
Intermediate to advanced
8 pages
23m
English
MIT Sloan Management Review
Content preview from How Nesting Changes Platform Strategy
  sloanreview.mit.edu 59
[ Platforms ]
Doval / Ikon Images
How Nesting Changes Platform Strategy
Should your platform host another platform — or be hosted by one?
Here’s how to think through the choices.
By Elizabeth J. Altman, Mary Tripsas, Tommaso Buganza, and Daniel Trabucchi
W
HEN ONE OF US A LONGTIME
Spotify user, set up her new Sonos
speaker, the Sonos app prompted her
to link music services. With a quick
login, she was able to connect her
Spotify account to Sonos. Suddenly,
Sonos became her go-to gateway for
music at home. Spotify, once her primary music platform,
became relegated to a secondary role within Sonos’s eco-
system.
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Publisher Resources

ISBN: 53863MIT67219