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enable new functionality? Would it allow customers to
interact with others with whom they currently aren’t
transacting? If so, nesting is likely a good approach.
Key Decision Points for a Nesting
Platform Strategy
If you’re considering entering a nesting relationship
with another platform, you must make numerous
strategic decisions, including what position to take in
a nested relationship, how many such relationships
to engage in, and which markets to address. You must
weigh potential risks and challenges and evaluate
necessary capabilities. And once you’ve identied
the potential to have nesting relationships, ...