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new technological capabilities. Instead of building
a feature, a platform can nest within another plat-
form that already oers that feature. Canva nested its
design platform into the ChatGPT platform so that
Canva can take advantage of the user-friendly large
language model interface and AI suggestions with-
out having to develop its own. Nesting also benets
ChatGPT, because oering advanced design gener-
ation via Canva extends its utility.
Consider what technological capabilities you
need in order to accomplish your mission but lack
the resources to develop or acquire. Is there a nesting
relationship that could add these to your platform?
6. How tightly should we integrate, and how
much functionality should ...