
64 MIT Sloan Management Review
Platforms
cally limit functionality to preserve your stand-alone
value proposition and protect customer relationships.
Navigating nested structures can be confusing to cus-
tomers; continue to review user experiences, noting
potential frustration points. Where there is friction,
consider which nesting decisions to revisit. Would
allowing more functionality or simplifying the user
experience address the issues?
7. What data can be collected, accessed, and
shared? To what extent will hosts and nesters allow
each other to collect, see, and share data? Data is
essential to operational eectiveness of all ...