January 2009
Intermediate to advanced
208 pages
3h 38m
English
Content preview from How to Castrate a Bull: Unexpected Lessons on Risk, Growth, and Success in BusinessBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Chapter 7. CUSTOMERS: On Love, Enterprise, Simplicity, and Partners
Tom Mendoza shredded our initial sales strategy as soon as we hired him. To grow a business, you must find either more customers or bigger customers. Our original plan was to sell to start-ups, or to small engineering workgroups within large companies, and find lots of them. Instead of selling to ten small companies, Tom asked, why not sell ten times as much— or a hundred times—to one large company? Once we got in the door, we would be able to count on a regular and significant stream of orders rolling in automatically as the customer grew. "We'll make millions," Tom said, "as long as the fax machine doesn't break."
This chapter is the story of how NetApp learned to satisfy the ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.