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How to Castrate a Bull: Unexpected Lessons on Risk, Growth, and Success in Business by Pat Walsh, Dave Hitz

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INTERLUDE: Tom Mendoza's Lessons on Public Speaking

Over the years Tom Mendoza has taught me a lot about public speaking. I've watched him work, asked him questions, and reverse engineered what he seemed to be doing.

In public speaking, most people focus too much on the data that they want to present to their audience. Whenever I asked Tom for advice, he would always ask how I wanted the audience to feel after my talk. At first, my answer would be something like, "I want them to feel that they understand all the issues and details about our plan for—" At this point Tom would interrupt: "Feelings are one word. Angry. Proud. You know, emotions." You are allowed to have a small phrase describing what the feeling is about. Disappointed—in our performance. ...

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