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How to Castrate a Bull: Unexpected Lessons on Risk, Growth, and Success in Business
book

How to Castrate a Bull: Unexpected Lessons on Risk, Growth, and Success in Business

by Dave Hitz, Pat Walsh
January 2009
Intermediate to advanced
208 pages
3h 38m
English
Jossey-Bass
Content preview from How to Castrate a Bull: Unexpected Lessons on Risk, Growth, and Success in Business

INTERLUDE: Tom Mendoza's Lessons on Public Speaking

Over the years Tom Mendoza has taught me a lot about public speaking. I've watched him work, asked him questions, and reverse engineered what he seemed to be doing.

In public speaking, most people focus too much on the data that they want to present to their audience. Whenever I asked Tom for advice, he would always ask how I wanted the audience to feel after my talk. At first, my answer would be something like, "I want them to feel that they understand all the issues and details about our plan for—" At this point Tom would interrupt: "Feelings are one word. Angry. Proud. You know, emotions." You are allowed to have a small phrase describing what the feeling is about. Disappointed—in our performance. ...

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Publisher Resources

ISBN: 9780470345238