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How to Persuade and Influence People: Powerful techniques to get your own way more often
book

How to Persuade and Influence People: Powerful techniques to get your own way more often

by Philip Hesketh
October 2010
Beginner
368 pages
6h 33m
English
Capstone
Content preview from How to Persuade and Influence People: Powerful techniques to get your own way more often

Chapter 15. THE FINAL FOUR STEPS TO NEGOTIATION

N IS FOR NEUTRALIZE YOUR BODY

Or to put it another way, 'Don't let your body do what it wants to do.' If you really, really want 'it', don't let the other side know. Never give the impression of wanting anything too badly.

That brings me to the 'intake of breath syndrome'. You're doubtless familiar with it. The seller gives their price and the buyer has a sudden intake of breath or grimaces. It could be a painful bout of wind, but the chances are they're going for the simple and low-key approach: 'That's more than we had in mind.' Alternatively, they may opt for the more extravagant approach, typified by a sharper, more audible intake of breath followed by a theatrical puffing of the cheeks and an ...

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Publisher Resources

ISBN: 9780857080424Purchase book