October 2010
Beginner
368 pages
6h 33m
English
book
How to Persuade and Influence People: Powerful techniques to get your own way more often
by Philip Hesketh
Content preview from How to Persuade and Influence People: Powerful techniques to get your own way more oftenBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Part 4. THE REASONS PEOPLE BUY WHAT THEY BUY
The Psychology Behind Why People Buy What They Buy
Rarity
Empathy and Ego
Authority
Special Deal
Obligation
Nervousness
Social Pressure
How People Choose
Putting the Reasons Together
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.