October 2010
Beginner
368 pages
6h 33m
English
book
How to Persuade and Influence People: Powerful techniques to get your own way more often
by Philip Hesketh
Content preview from How to Persuade and Influence People: Powerful techniques to get your own way more oftenBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 17. THE PSYCHOLOGY BEHIND WHY PEOPLE BUY WHAT THEY BUY
People buy because they have a need. But why do they buy one brand over another? Why do they prefer one colour or a particular retailer to another? And what about impulse purchases? What goes on there?
Why do we spend more than we have to? Your decision to buy everything you buy is influenced by the thoughts impressed on your subconscious mind through a set of beliefs that you have developed. When you set out to buy your conscious mind is the starter, but after that it's the subconscious mind that is the motor, the driver. Just as you don't consciously decide what you think of someone when you first meet them, you are not in full control when you are deciding what to buy.
People are ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.