The effective MD: the power of personalityKey points in this chapterThe People Procedure: putting three states togetherThe People Model: Life ConflictsExistenceSusan Wojcicki, CEO of YouTubeElevationJeremy Moon, CEO of IcebreakerEfficacySadiq Khan, Mayor of LondonBecoming more good humouredMonitoring the three statesOrganizations and conflictConclusionCase study: Steve JobsExercisesChecklist 7.4 Existence in the organizationChecklist 7.5 Elevation in the organizationChecklist 7.6 Efficacy in the organization